- Celebrating 50 Years in Business
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We transform the art of fire into tailored luxury—crafting and installing bespoke fireplaces that become the heart of exceptional living spaces.
For over five decades, Real Flame has shaped the art of fire—transforming extraordinary interiors across London, Europe and beyond. Founded in 1974 on a spirit of innovation, our heritage as pioneers of gas log fires has evolved into something far more meaningful: a commitment to creating luxury living experiences defined by ambience, craftsmanship and impeccable service.
From our flagship showroom on the New Kings Road, our expert team collaborates closely with every client, designers and architects alike, to craft bespoke fireplace installations that elevate a space from simply “beautiful” to truly unforgettable. Whether sculpted into contemporary minimalism or expressed through timeless, traditional design, each Real Flame fireplace is a statement piece—engineered with precision, installed with care, and tailored exclusively to the personality of your home.
More than a retailer, Real Flame is London’s complete luxury fireplace destination. Our “white-glove” approach ensures every detail—from concept and technical planning to Gas Safe installation and ongoing maintenance—is handled seamlessly by seasoned specialists. With an expansive portfolio that spans gas, electric, and wood-burning solutions, alongside fully bespoke creations, we offer unmatched freedom to imagine, design and live in the warmth you desire.
At Real Flame, we believe a fire is not just a feature—it is the heart of a home, a centrepiece of comfort, connection and elevated living. We invite you to discover how our craftsmanship, heritage and personalised service can bring your vision to life.
At Real Flame, our bespoke installations are crafted for those who see their home as a reflection of their identity—a place where architecture, atmosphere, and personal style meet.
Every fireplace we create is a study in refined living: tailored to your aesthetic, shaped around your lifestyle, and designed as a signature focal point that warms the entire room.
From sculptural contemporary pieces to timeless classical forms, our designers and craftsmen work with quiet precision, translating your vision into a fireplace that feels uniquely yours.
With a curated choice of fuel options and the expertise to reconfigure your space where needed, we make the extraordinary seamless—guiding you from concept to installation with discretion, clarity, and an unwavering commitment to craftsmanship.
Supported by a suite of specialist services and decades of experience, Real Flame delivers more than a fireplace; we create a moment, a mood, and a lasting impression of understated luxury in the heart of your home with your signature.
Real Flame has brought fire to life within the most prestigious and architecturally ambitious spaces, transforming interiors where design, atmosphere, and technical mastery meet.
From landmark buildings to contemporary commercial environments—even in places without chimneys—our fireplaces are crafted with precision, elegance, and a deep understanding of architecture.
Collaborating closely with designers, architects, and builders, we guide every project from concept to installation, offering bespoke solutions across gas, electric, and wood-burning formats.
Every detail—from technical planning and value engineering to CAD-led drawings and on-site installation—is handled seamlessly, ensuring that each Real Flame creation sits perfectly within its environment.
More than a feature, each fireplace becomes a statement of refined living, an expression of ambience, and a centrepiece that transforms the space it inhabits.
At Real Flame, we have a real family unit; we navigate and pool our resources to create the best solutions for our clients. Learn a little bit about each member below.
Marc brings over 28 years of experience in the fireplace industry, with expertise spanning everything from traditional Victorian fireplaces to contemporary, ultra-modern designs. Whether working with electric, gas, ethanol, or solid fuel fireplaces, he has an in-depth understanding of the installation process, industry regulations, and design principles required to deliver bespoke projects on time and within budget.
In addition, Marc has spent more than 20 years designing custom media walls, creating stylish, functional focal points that seamlessly integrate fireplaces, televisions, and storage to suit each client’s home and lifestyle.
Craig is a true fireplace specialist, having grown up in a family-run fireplace business. With decades of hands-on experience, he has an extensive understanding of every type of fireplace, from traditional designs to the latest contemporary installations.
Passionate about helping customers, Craig takes the time to understand each enquiry, offering expert advice and guidance throughout the process. He enjoys working closely with clients to transform an initial idea into a beautifully finished fireplace that perfectly suits their home and vision.
With seven years of experience in the fireplace industry, Jester has developed a strong understanding of a wide range of fireplace products, installation methods, and industry best practices.
Known for excellent customer service and clear communication, Jester enjoys working with both commercial and private clients to deliver tailored solutions that stand out. His approachable manner and commitment to quality ensure every project receives the attention and care it deserves from enquiry through to completion.
Darren plays a vital role in keeping the business running smoothly behind the scenes. He coordinates installation schedules, servicing appointments, and both inbound and outbound deliveries, ensuring every project stays on track.
With a keen eye for organisation and logistics, Darren keeps the team moving efficiently, helping to deliver a seamless experience for both customers and installers from start to finish.
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